Tips to improve your online store based on Magento 2

Tips to improve your online store based on Magento 2

Magento is an e-Commerce platform built on open source technology which provides online vendors with a flexible inventory management system, as well as flexible control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and content-management tools. Magento is recognized as one of the best eCommerce platforms available today.

 

The new, more powerful version of Magento – Magento 2 was released in November 2015.  Magento 2 became a ground up product rebuild, which encapsulated all the core concepts, business functions, and tech functionality from Magento 1, but with more optimized test-driven code structure, remodeled indexing, caching, PHP usage, and a re-design of the back-end architecture.

 

Transition from Magento 1 to Magento 2 enabled many e-Commerce players to enjoy the advanced functionality and exceptional performance of the updated platform. However, perfection has no limits and many developers kept on wondering what else could be done to improve Magento 2 performance even more. We have prepared a list of tips that can help you speed up your Magento 2-based online store.

 

Optimization of server configuration

 

The server is the dominant factor that affects the website’s performance. If your server is not set up properly, you will never be satisfied with the speed of your website no matter what you do. When you are considering a host, it’s highly recommended to stick to a dedicated server or VPN. To optimize your costs, think of storing your data in cloud hosting provided by leading players like Amazon Web Services (AWS) or Microsoft Azure.

 

Flat Catalog Enabling

 

One of the issues that can slowdown the performance of Magento 2-based websites is the read speed of the database. Magento uses the EAV database module. This means that each item or category contains information stored across many tables. Every time an item or category page is requested, a join query is executed to gather all the information and build the product object. Despite this feature is extremely advanced and flexible, it’s a huge bottleneck for the Magento 2 performance. In order to create a simplified version of the catalog, especially when the store has a wide range of products, it’s very important to enable flat catalog to store customer and product data. By doing this, you can minimize the number of database joins performed what will lead to the reduction of MySQL query complexity and will improve the website performance.

 

Flat mode for catalog categories and products can be enabled in Magento Admin area by the following path: Stores / Configuration / Catalog:

 

 

Use Magento Full Page Caching 

 

The Full Page Caching allows vendors to shorten website loading time by caching product, catalog, and CMS pages. As a result, Full Page Caching decreases the server load when consequent pages are loading and a website performance is boosted.

 

The Full Page Caching, along with other cache types can be configured on the System / Cache Management page:

 

 

Select the right Content Delivery Network

 

Content Delivery Network (CDN) is an interconnected system of distributed servers that delivers web pages and other web content to the website visitors. CDN can significantly improve the performance of your Magento 2 store and help your visitors load the pages faster what gives you a better chance to win their attention and gain customers’ loyalty.

 

Since you have configured your data in CDN, you should configure it in Magento as well. You can do it under the Stores / Configuration / Web section:

 

 

Image Optimization

 

Product images in e-Commerce store play an essential role in grabbing users’ attention yet they can become a reason of website’s slow performance. To make sure that the images don’t have a detrimental impact on your site’s performance, optimize them accordingly. The images that users see on the main site should be compressed for less data usage and easy page loads.

 

Apache, MySQL Environment Optimization

 

It’s also highly recommended to optimize the MySQL and Apache configuration as it can add up to 40-45% to website performance. The default MySQL and Apache setup is configured in a way to utilize far fewer resources than the average hardware can provide. The default setup is not capable of handling a high number of concurrent visitors’ sessions, which may result in an unpredictable server load.

 

There are a few more ways that can help you improve the performance of your online store based built on Magento 2, like using fewer extensions, applying lightweight themes, optimizing JS and CSS files, removing unused code from the home page, and some others. But the above mentioned tips can help you make fundamental changes that will add significant speed to the performance of your online store what can ultimately help you outperform your competitors. Good luck!